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LOL SURPRISE

LOL  SURPRISEL.O.L. SURPRISE! IS A GLOBAL PHENOMENON WITH PRESENCE IN OVER 75 COUNTRIES AND PRODUCT ACROSS ALL RETAIL CHANNELS

KEY L.O.L. SURPRISE! VALUES

  • Self-Expression
  • Individuality
  • Confidence
CORE DEMO
  • Primary: Girls 6-9
  • Secondary: 10-13
  • Phenom: Millenial women, boys
WINNER OF 3 TOTY AWARDS IN 2020:
  • Toy of the Year (unprecedented 3 years in a row: 2018-2020)
  • Collectible of the Year
  • Doll of the Year
WINNER OF 4 TOTY AWARDS IN 2019:
  • Toy of the Year
  • Doll of the Year
  • License of the Year
  • Playset of the Year
OTHER SUCCESSES:
  • #1 Property in ALL Territories Globally (NPD 2018 Total Toys)
  • 2018 LIMA Award Winner: #1 Character/Toy Brand
  • 2019 LIMA Award Nominee: Entertainment Character
  • 300 Licenses Globally
NPD SUCCESSES:
  • #1 Property in Overall Toys in April and YTD
  • #1 Property in Dolls in April and YTD
  • #1 Property in Collectibles in April and YTD
  • Holds 14 of the top 50 spots in Overall Toys YTD
  • Holds 3 of the top 5 spots in Fashion Dolls in April and YTD

Robert Kaufman Fabrics from LOL SURPRISE

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