Founded in 2003 by sisters Eunice Moyle and Sabrina Moyle. Hello!Lucky began as a boutique letterpress greeting card studio. Its early designs pushed the envelope of the letterpress medium, earning it accolades including the Greeting Card Association’s Card of the Year award. Hello!Lucky also helped transform the wedding invitation category with its creative designs, earning it industry praise and media attention, including the cover of Martha Stewart Weddings.
In 2013, Hello!lucky partnered up with Egg Press in Portland, Oregon, to print and distribute its letterpress greeting card line in order to better focus on design, publishing and licensing. It has since published half a dozen children’s books (and counting!) and introduced collections of bedding, fabric, textiles, ceramics, gifts, online invitations, and offset greeting cards. Its products can be found in Target, Urban Outfitters, Whole Foods, Buy Buy Baby, Paper Source, Liberty of London, Paper Chase, Sainsbury’s, and hundreds of independent boutiques worldwide.