Avanti Press, Inc.
Avanti Press got its start creating the original social expression tool: greeting cards! The brand is known for characters that are upbeat and offbeat. Often funny and always fun, Avanti gives people a humorous way to keep connected with the ones they love through the universal language of laughter.
By creating characters that everyone can relate to, Avanti has built a unique way of story-telling through words and pictures. The brand has extended successfully beyond greeting cards into numerous consumer goods categories because of its strong roots in personal communication. This is the Avanti story…
It all began... in 1980, when young Rick Ruffner arrived at his first National Stationery Show in New York with a handful of samples. While everyone told him his concept would never work, his first four orders were placed that day, and it set the stage for a quickly growing phenomenon. Rick’s brand evolved rapidly into a humorous style of colorful, clever story-telling that became the Avanti brand.
The "Can Do" Kids... By 1983, Rick had assembled a seven person team and moved the operation into a small office in downtown Detroit. Everyone pitched in to get the job done. Creative and Customer Service were often the same people packing the orders. This “Can Do” spirit forged a family atmosphere that remains strong to this day.
The Global Humor Brand™... As we grew, independent card shops were quick to recognize Avanti as a strong alternative to traditional cards. Specialty retailers were especially drawn to the line by its ability to attract educated consumers and impulse shoppers alike. Avanti was also popular internationally, with distributors from the UK to Australia and Japan championing the cards, proving what we already knew: humor is a universal language.
Real Success, At Last... In 1988, Avanti won its first LOUIE award from the Greeting Card Association. Since then, Avanti has earned over 40 more LOUIEs. Additionally, we've earned numerous print and production awards for our consistent product quality.
Fast Friends... Over the years, we have forged alliances with licensees and distributors around the world, who have translated the Avanti experience into over 11 languages and counting. Brand expansions into new consumer goods categories prove that Avanti characters also translate into other areas of people’s lives.
In The End... Avanti is really just a small group of crazy characters who have managed to make a big splash doing what we do best: making people smile.
Robert Kaufman Fabrics
from Avanti Press, Inc.